Why the Perth Property Market Could Be Your Next Big Opportunity

When it comes to property investing in Australia, few markets spark as much curiosity and debate as Perth. While some investors praise its affordability, strong rental yields, and income growth, others remain cautious, citing volatility and its perceived reliance on the mining sector.

In the latest episode of the Australian Property Investment Podcast, Aaron Christie-David sits down with Jarrad Mahon, a Perth-based property expert, investor, and the driving force behind Investors Edge Real Estate. Jarrad brings boots-on-the-ground knowledge, years of experience, and a clear-eyed view of why Perth is still one of the country’s hottest property markets. If you’re curious about Perth and its investment potential, this episode is for you. Watch it here.

From Humble Beginnings to Property Success

Jarrad’s property journey began with a passion for financial independence. Introduced to Rich Dad, Poor Dad at 16, Jarrad quickly became obsessed with learning everything he could about investing. But it wasn’t just theory—he acted.

His first property deal, secured in partnership with his parents, set the stage for a flourishing portfolio and a successful real estate business. Jarrad’s story is a testament to starting small, learning on the go, and continually improving. What makes Jarrad’s journey unique is his balance between being an investor, a business owner, and a leader in Perth’s property market.

Why Investors Are Turning to Perth

For years, Perth’s property market has been overlooked. However, Jarrad explains how recent shifts have reignited interest, making Perth a standout choice for investors. Key drivers include:

  • Affordability: Compared to Sydney and Melbourne, Perth remains significantly undervalued. With entry points starting around $500K-$600K for quality properties, investors can achieve strong returns without overstretching.
  • Strong Yields: Rental yields in Perth are some of the highest in the country, driven by increased demand from both homebuyers and migrants.
  • Economic Diversification: While mining remains significant, Perth’s economy has diversified in recent years, reducing volatility and creating sustainable growth.
  • Population Growth: Perth is currently experiencing the highest percentage population growth of any Australian capital city, fueling both demand for housing and rental properties.

Jarrad shares insights into how these factors combine to create opportunities for investors, particularly those looking for a balance of growth and cash flow.

Debunking the Perth Market Myths

Perth often gets labeled as “volatile” or a “one-trick pony,” but Jarrad challenges these misconceptions. While the market has seen fluctuations, much of the volatility is a thing of the past. Affordability and strong incomes mean that Perth still has significant upside potential.

According to Jarrad, Perth remains 30-40% below its affordability ceiling compared to other capitals. “If you’re wondering if it’s too late to invest, the answer is no,” Jarrad asserts, pointing to middle-market properties ($600K-$800K) as the next major growth area.

Key Advice for Interstate Investors

If you’re an investor from outside WA, there are critical factors to consider. Jarrad highlights common mistakes and shares practical advice:

  1. Don’t Chase Past Growth: Many investors buy into suburbs that have already experienced strong price increases. Instead, look for undervalued areas with future potential.
  2. Focus on Rental-Friendly Properties: Ensure the property meets long-term tenant demand. Issues like poor layouts, maintenance-heavy designs, or tiny bathrooms may create headaches down the line.
  3. Understand Local Laws: Perth’s tenancy laws are far more investor-friendly compared to other states like Victoria, where recent changes have deterred landlords.
  4. Work with Professionals: Whether it’s a buyer’s agent or property manager, partnering with experts who know the Perth market can save you time, money, and stress.

Jarrad’s Property Strategy: Quality Over Quantity

Having built a $13.4 million portfolio with $4.9 million in equity, Jarrad’s strategy has evolved. He now focuses on buying high-quality, blue-chip properties with strong growth potential, a shift from earlier value-add projects like renovations and subdivisions.

Jarrad also emphasises the importance of balancing business and property equity. For business owners, profits generated from their ventures can fund long-term wealth-building assets, like property. His journey demonstrates how these two vehicles can complement each other perfectly.

Perth Market: What’s Next?

Is Perth’s growth sustainable? According to Jarrad, the answer is a resounding yes. While many suburbs have already seen significant uplift, Perth’s relative affordability and economic fundamentals suggest that the market still has plenty of “juice left in the tank.”

For investors looking to diversify, Perth offers a unique opportunity to enter a rising market while maintaining cash flow stability through strong rental yields.

Grab Your Free Resources

In this episode, Jarrad also mentions two valuable resources to guide investors:

  1. The Best Price Performers and Top Rental Yields Report: A data-driven guide for investors looking to identify Perth’s top-performing suburbs. You can download here.
  2. The Ultimate Home Seller’s Guide: A practical resource for homeowners looking to maximise their property’s sale price. You can download here.

Jarrad Mahon’s journey from teenage investor to Perth property leader is nothing short of inspiring. Whether you’re a first home buyer, a seasoned investor, or a business owner looking to build wealth, his insights into Perth’s market offer valuable takeaways.

As Aaron puts it, “Iron sharpens iron.” Surrounding yourself with experts like Jarrad ensures you make informed decisions, whether you’re investing in Perth or elsewhere. Ready to Take Action? If you’re thinking about buying, selling, or renovating, contact Atelier Wealth for tailored finance and property advice